000 | 01152nam a22002297a 4500 | ||
---|---|---|---|
020 |
_a978019959735 _cRs.395.00 |
||
040 | _aHCCL | ||
082 |
_a658.8 _bBRM |
||
100 | _aBradley, Nigel | ||
245 |
_aMarketing Research _btools and techniques _cby Nigel Bradley |
||
250 | _a2nd ed | ||
260 |
_aOxford _bOxford University Press _c2010 |
||
300 |
_axx, 527p. _b24cm. |
||
500 | _aIncludes glossary and index | ||
505 | _aPt 1: Research Preparation Ch 1- Introduction to Marketing Research Ch 2- Planning Research Pt 2: Data Collection Ch 3- Secondary Data Ch 4- Primary Data Ch 5- Sampling Ch 6- Questionnaires and Topic Guides Ch 7- Qualitative Research Ch 8- Quantitative Research Pt 3: Analysis and Communication Ch 9- Analysis Ch 10- Reporting and Presentation Pt 4: Marketing Research Contexts Ch 11-Business-to-business Research Ch 12- International Research Ch 13- Audience and Advertising Research Ch 14- Social Research Ch 15- Online Research Market Researcher's Toolbox | ||
650 | _aManagement | ||
650 | _aMarketing | ||
942 | _cBK | ||
999 |
_c1288 _d1288 |