000			01152nam a22002297a 4500
020			_a978019959735 _cRs.395.00
040			_aHCCL
082			_a658.8 _bBRM
100			_aBradley, Nigel
245			_aMarketing Research _btools and techniques _cby Nigel Bradley
250			_a2nd ed
260			_aOxford _bOxford University Press _c2010
300			_axx, 527p. _b24cm.
500			_aIncludes glossary and index
505			_aPt 1: Research Preparation Ch 1- Introduction to Marketing Research Ch 2- Planning Research Pt 2: Data Collection Ch 3- Secondary Data Ch 4- Primary Data Ch 5- Sampling Ch 6- Questionnaires and Topic Guides Ch 7- Qualitative Research Ch 8- Quantitative Research Pt 3: Analysis and Communication Ch 9- Analysis Ch 10- Reporting and Presentation Pt 4: Marketing Research Contexts Ch 11-Business-to-business Research Ch 12- International Research Ch 13- Audience and Advertising Research Ch 14- Social Research Ch 15- Online Research Market Researcher's Toolbox
650			_aManagement
650			_aMarketing
942			_cBK
999			_c1288 _d1288