000 | 01848nam a22002417a 4500 | ||
---|---|---|---|
020 |
_a8120320662 _cRs. 275.00 |
||
040 | _aHCCL | ||
082 |
_a658.8 _bKEG |
||
100 | _aKeegan, Warren J. | ||
245 |
_aGlobal Marketing Management _cby Warren J. Keegan |
||
250 | _a7th ed | ||
260 |
_aNew Delhi _bPrentice-Hall of India Private Limited _c2005 |
||
300 |
_axxv, 617p. _b23.5cm |
||
500 | _aIncludes Appendix and Index | ||
505 | _aPt I: Introduction and Overview Ch 1-Introduction to Global Marketing Pt II: The Global Marketing Environment Ch 2- The Global Economic Environment Ch 3- Social and Cultural Environment Ch 4- The Political, Legal, and Regulatory Environments of Global Marketing Pt III: Analyzing and Targeting Global Market Opportunities Ch 5- Global Customers Ch 6- Global Marketing Information Systems and Research Ch 7- Segmentation, Targeting and Positioning Pt IV: Global Marketing Strategy Ch 8- Entry and Expansion Strategies: Marketing and Sourcing Ch 9- Cooperative Strategies and Global Strategic Partnerships Ch 10- Competitive Analysis and Strategy Pt V: Creating Global Marketing Programs Ch 11- Product Decisions Ch 12- Pricing Decisions Ch 13- Global Marketing Channels and Physical Distribution Ch 14- Global Advertising Ch 15- Global Promotion: Public Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and Sponsorship Ch 16- Global e.marketing Pt VI: Managing The Global Marketing Program Ch 17- Leading, Organizing, and Monitoring the Global Marketing Effort Ch 18- The Future of Global Marketing Appendix: Global Income and Population 2000 and Projections to 2010 and 2020 | ||
650 | _aManagement | ||
650 | _aMarketing | ||
650 | _aInternational Marketing | ||
942 | _cBK | ||
999 |
_c1290 _d1290 |