000 | 01625nam a22002777a 4500 | ||
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020 |
_a9788131731567 _cRs. 550.00 |
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040 | _aHCCL | ||
041 | _aeng | ||
082 |
_a658.8342 _bSc32 |
||
100 | _aSchiffman, Leon G. | ||
245 |
_aConsumer Behavior _cby Leon G. Schiffman, Leslie Lazar Kanuk and S.Ramesh Kumar |
||
250 | _a10th ed | ||
260 |
_aNoida _bDorling Kindersley (India) Pvt.Ltd. _c2012 |
||
300 |
_axix, 486 + N-21 + G-12 + I-13 p. _b27cm. |
||
500 | _aIncludes Notes, Glossary and Indexes | ||
505 | _aPart 1: Introduction Ch 1 - Consumer Behavior: Meeting Changes and Challenges Ch 2 - The Consumer Research Process Ch 3 - Market Segmentation and Strategic Targetting Part 2: The Consumer as an Individual Ch 4 - Consumer Motivation Ch 5 - Personality and Consumer Behavior Ch 6 - Consumer Perception Ch 7 - Consumer Learning Ch 8 - Consumer Attitude Formation and Change Ch 9 - Communication and Consumer Behavior Part 3: Consumer in their Social and Cultural Settings Ch 10- The Family and Social Class Ch 11- Influence of Culture on Consumer Behavior Ch 12- Cross-Cultural Consumer Behavior: an International Perspective Part 4: The Consumer's Decision-Making Process and Ethical Dimensions Ch 13- Consumers and the Diffusion of Innovations Ch 14- Consumer Decision Making and Beyond Ch 15- Marketing Ethics and Social Responsibility | ||
650 | _aManagement | ||
650 | _aMarketing | ||
650 | _aConsumer Behavior | ||
700 | _aKanuk, Leslie Lazar | ||
700 | _aKumar, S. Ramesh | ||
942 | _cBK | ||
999 |
_c1321 _d1321 |