000			01625nam a22002777a 4500
020			_a9788131731567 _cRs. 550.00
040			_aHCCL
041			_aeng
082			_a658.8342 _bSc32
100			_aSchiffman, Leon G.
245			_aConsumer Behavior _cby Leon G. Schiffman, Leslie Lazar Kanuk and S.Ramesh Kumar
250			_a10th ed
260			_aNoida _bDorling Kindersley (India) Pvt.Ltd. _c2012
300			_axix, 486 + N-21 + G-12 + I-13 p. _b27cm.
500			_aIncludes Notes, Glossary and Indexes
505			_aPart 1: Introduction Ch 1 - Consumer Behavior: Meeting Changes and Challenges Ch 2 - The Consumer Research Process Ch 3 - Market Segmentation and Strategic Targetting Part 2: The Consumer as an Individual Ch 4 - Consumer Motivation Ch 5 - Personality and Consumer Behavior Ch 6 - Consumer Perception Ch 7 - Consumer Learning Ch 8 - Consumer Attitude Formation and Change Ch 9 - Communication and Consumer Behavior Part 3: Consumer in their Social and Cultural Settings Ch 10- The Family and Social Class Ch 11- Influence of Culture on Consumer Behavior Ch 12- Cross-Cultural Consumer Behavior: an International Perspective Part 4: The Consumer's Decision-Making Process and Ethical Dimensions Ch 13- Consumers and the Diffusion of Innovations Ch 14- Consumer Decision Making and Beyond Ch 15- Marketing Ethics and Social Responsibility
650			_aManagement
650			_aMarketing
650			_aConsumer Behavior
700			_aKanuk, Leslie Lazar
700			_aKumar, S. Ramesh
942			_cBK
999			_c1321 _d1321