000			01585nam a22002657a 4500
020			_a8120323505 _cRs. 225.00
040			_aHCCL
041			_aeng
082			_a658.8342 _bSc32
100			_aSchiffman, Leon G.
245			_aConsumer Behavior _cby Leon G. Schiffman and Leslie Lazar Kanuk
250			_a8th ed
260			_aNew Delhi _bPrentice Hall of India Private Limited _c2004
300			_axxii, 587 + C-34 + G-12 + I-21 p. _b24cm.
500			_aIncludes Notes, Glossary and Indexes
505			_aPart 1: Introduction Ch 1 - The Impact of the Digital Revolution on Consumer Behavior Ch 2 - Consumer Research Ch 3 - Market Segmentation Part 2: The Consumer as an Individual Ch 4 - Consumer Motivation Ch 5 - Personality and Consumer Behavior Ch 6 - Consumer Perception Ch 7 - Consumer Learning Ch 8 - Consumer Attitude Formation and Change Ch 9 - Communication and Consumer Behavior Part 3: Consumer in their Social and Cultural Settings Ch 10- Reference Groups and Family Influences Ch 11- Social Class and Family Influences Ch 12- Influence of Culture on Consumer Behavior Ch 13- Subcultures and Consumer Behavior Ch 14- Cross-Cultural Consumer Behavior: an International Perspective Part 4: The Consumer's Decision-Making Process Ch 15- Consumer Influence and the Diffusion of Innovations Ch 16- Consumer Decision Making and Beyond
650			_aManagement
650			_aMarketing
650			_aConsumer Behavior
700			_aKanuk, Leslie Lazar
942			_cBK
999			_c1323 _d1323