| 000 | 00897nam a2200265 4500 | ||
|---|---|---|---|
| 020 |
_a8177584502 _cRs.399.00 |
||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 | _a658.8 LOS | ||
| 100 | _aLovelock, Christopher | ||
| 245 |
_aServices marketing _bPeople,technology, strategy _cbyChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee |
||
| 250 | _a5th ed | ||
| 260 |
_aNew Delhi _bPearson education _c2006. |
||
| 300 |
_axvi,594p. _b26cm. |
||
| 505 | _aUnderstanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing, | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing management | ||
| 650 | _aServices marketing | ||
| 700 | _aWirtz, Jochen | ||
| 700 | _aChatterjee, Jayanta | ||
| 942 | _cBK | ||
| 999 |
_c1325 _d1325 |
||