000			01373nam a22002417a 4500
020			_a9780070091498 _a0070091498 _cRs.330.00
040			_aHCCL
041			_aeng
082			_a658.87 _bma26
100			_aMadaan, K. V. S.
245			_aFundamentals of Retailing _cby K. V. S. Madaan
260			_aNew Delhi _bTata McGraw-Hill Education Pvt. Ltd _c2012
300			_axvii, 312p. _b24 cm.
500			_aIncludes Index
505			_a1. Basic Concepts of Retailing 2. Retail Development and Indian Scenario 3. Types of Retailers: Store Based Retail Format 4. Multichannel Retailing and Ownership Structures in Retail 5. Customer Buying Behavior and Retail Strategies 6. Measuring Financial and Operational Performance in Retail Business 7. Store Location and Site Analysis 8. Merchandising Procurement and Store Brands 9. Category Management 10.Pricing in Retail 11.Hiring and Managing Human Resources in Retail Organisations 12.Store Layout, Design and Visual Merchandising 13.Promotional Mix in Retailing 14.Key Store Operations and Inventory Management 15. Supply Chain Management and Logistics in Retail 16. Customer Retention: Customer Loyalty, CRM and Customer Service
650			_aManagement
650			_aMarketing
650			_aRetail Management
942			_cBK
999			_c1326 _d1326