000 | 01562nam a22002657a 4500 | ||
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020 |
_a9780070473812 _a0070473811 _cRs.620.00 |
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040 | _aHCCL | ||
041 | _aeng | ||
082 |
_a658.8342 _bLo926D |
||
100 | _aLoudon, David L. | ||
245 |
_aConsumer Behavior _bConcepts and Application _cby David L. Loudon and Albert J. Della Bitta |
||
250 | _a4th ed | ||
260 |
_aNew Delhi _bTata McGraw Hill Education Private Limited _c2002 |
||
300 |
_axxiii, 788 p. _b25 cm. |
||
500 | _aIncludes Index | ||
505 | _aPart 1: Studying Consumer Behavior Ch 1- Introduction Ch 2- Understading Consumers and Market Segments Part 2:Environmental Influences on Consumer Behvior Ch 3- Culture Ch 4- Subcultures Ch 5- Social Class Ch 6- Social Groups Ch 7- Family Ch 8- Personal Influence and Diffusion on Innovation Part 3: Individual Determinants of Consumer Behavior Ch 9- Personality and Self Concept Ch 10- Motivation and Involvement Ch 11- Information Processing Ch 12- Learning and Memory Ch 13- Attitudes Ch 14- Changing Attitudes Part 4: Consumer Decision Process Ch 15- Problem Recognition Ch 16- Search and Evaluation Ch 17- Purchasing Process Ch 18- Post Purchase Behavior Part V: Additional Dimention Ch 19- Modeling and Researching Consumer Behavior Ch 20- Consumerism Ch 21- Organisational Buyer Behavior Case Studies | ||
650 | _aManagement | ||
650 | _aMarketing | ||
650 | _aConsumer Behavior | ||
700 | _aDella Bitta, Albert J. | ||
942 | _cBK | ||
999 |
_c1338 _d1338 |