000			01562nam a22002657a 4500
020			_a9780070473812 _a0070473811 _cRs.620.00
040			_aHCCL
041			_aeng
082			_a658.8342 _bLo926D
100			_aLoudon, David L.
245			_aConsumer Behavior _bConcepts and Application _cby David L. Loudon and Albert J. Della Bitta
250			_a4th ed
260			_aNew Delhi _bTata McGraw Hill Education Private Limited _c2002
300			_axxiii, 788 p. _b25 cm.
500			_aIncludes Index
505			_aPart 1: Studying Consumer Behavior Ch 1- Introduction Ch 2- Understading Consumers and Market Segments Part 2:Environmental Influences on Consumer Behvior Ch 3- Culture Ch 4- Subcultures Ch 5- Social Class Ch 6- Social Groups Ch 7- Family Ch 8- Personal Influence and Diffusion on Innovation Part 3: Individual Determinants of Consumer Behavior Ch 9- Personality and Self Concept Ch 10- Motivation and Involvement Ch 11- Information Processing Ch 12- Learning and Memory Ch 13- Attitudes Ch 14- Changing Attitudes Part 4: Consumer Decision Process Ch 15- Problem Recognition Ch 16- Search and Evaluation Ch 17- Purchasing Process Ch 18- Post Purchase Behavior Part V: Additional Dimention Ch 19- Modeling and Researching Consumer Behavior Ch 20- Consumerism Ch 21- Organisational Buyer Behavior Case Studies
650			_aManagement
650			_aMarketing
650			_aConsumer Behavior
700			_aDella Bitta, Albert J.
942			_cBK
999			_c1338 _d1338