| 000 | 01264nam a2200241 4500 | ||
|---|---|---|---|
| 020 |
_a007047401X _cRs.325.00 |
||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 | _a658.8 SAM | ||
| 100 | _aSaxena, Ranjan | ||
| 245 |
_aMarketing management _cby Ranjan Saxena |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi _bTata McGraw-Hill Publishing Company Limited _c2002. |
||
| 300 |
_axv,669p. _b24cm |
||
| 500 | _aIncludes index. | ||
| 505 | _aMarket environment, Competition analysis, Marketing planningm, Marketing research and information systems, Consumer behaviour, Organizational buying behaviour, Segmenting and targeting the market, Market mesurement and forecasting, product management, New product decisions, brand equity, Pricing decisions, Promotiondecisions, Advertising managemnt, sales promotion, personal asellinmgm, managing the sales force, managing the distribution function, Dierct marketing, Marketing strategy, Customer relationship management, Marketing organization, Marketing performance and control, Global marketing, Customer service, service marketing, Rural marketing | ||
| 650 | _aMARKETING | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 942 | _cBK | ||
| 999 |
_c1341 _d1341 |
||