000			01296nam a2200253 4500
020			_a9780070144910 _cRs.780.00
020			_a0070144915
040			_aHCCL
041			_aeng
082			_a658.8 SAM
100			_aSaxena, Ranjan
245			_aMarketing management _cby Ranjan Saxena
250			_a4th ed.
260			_aNew Delhi _bTata McGraw-Hill Publishing Company Limited _c2009.
300			_axxix,883p. _b24cm
500			_aIncludes index.
505			_aMarket environment, Competition analysis, Marketing planningm, Marketing research and information systems, Consumer behaviour, Organizational buying behaviour, Segmenting and targeting the market, Market mesurement and forecasting, product management, New product decisions, brand equity, Pricing decisions, Promotiondecisions, Advertising managemnt, sales promotion, personal asellinmgm, managing the sales force, managing the distribution function, Dierct marketing, Marketing strategy, Customer relationship management, Marketing organization, Marketing performance and control, Global marketing, Customer service, service marketing, Rural marketing
650			_aMARKETING
650			_aMARKETING MANAGEMENT
942			_cBK
999			_c1342 _d1342