| 000 | 00936nam a22002417a 4500 | ||
|---|---|---|---|
| 020 |
_a8125908986 _cRs. 85.00 |
||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 |
_a658.800954 _bKOA |
||
| 100 | _aKumar, S Ramesh | ||
| 245 |
_aApplication exercises in Marketing _bThe Indian context _cby S Ramesh Kumar |
||
| 260 |
_aNew Delhi _bVikas Publishing House Pvt Ltd _c2000 |
||
| 300 |
_aviii,165p. _b22 cm. |
||
| 500 | _aIncludes bibliography and indexes | ||
| 505 | _aChanging environment, Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy | ||
| 650 | _aMarketing--India | ||
| 650 | _aMarketing strategy | ||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c1349 _d1349 |
||