000 | 01165nam a22002417a 4500 | ||
---|---|---|---|
020 |
_a8125913084 _cRs. 180.00 |
||
040 | _aHCCL | ||
041 | _aeng | ||
082 |
_a658.827 _bKUM |
||
100 | _aKumar, S Ramesh | ||
245 |
_aManaging Indian brands _bMarketing concepts and strategies _cby S Ramesh Kumar |
||
250 | _a2nd ed | ||
260 |
_aNew Delhi _bVikas Publishing House Pvt Ltd _c2002 |
||
300 |
_axii,356p. _b24.5cm. |
||
500 | _aIncludes bibliography and indexes | ||
505 | _aChanging marketing scenario, Managing product lines in the present day context, Managing brands-practice-oriented dimensions, Consumer behaviour and its implications on marketing strategies, Business to business marketing, Contemporary issues in marketing Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy | ||
650 | _aMarketing--India | ||
650 | _aMarketing strategy | ||
942 | _cBK | ||
999 |
_c1350 _d1350 |