000			01165nam a22002417a 4500
020			_a8125913084 _cRs. 180.00
040			_aHCCL
041			_aeng
082			_a658.827 _bKUM
100			_aKumar, S Ramesh
245			_aManaging Indian brands _bMarketing concepts and strategies _cby S Ramesh Kumar
250			_a2nd ed
260			_aNew Delhi _bVikas Publishing House Pvt Ltd _c2002
300			_axii,356p. _b24.5cm.
500			_aIncludes bibliography and indexes
505			_aChanging marketing scenario, Managing product lines in the present day context, Managing brands-practice-oriented dimensions, Consumer behaviour and its implications on marketing strategies, Business to business marketing, Contemporary issues in marketing Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy
650			_aMarketing--India
650			_aMarketing strategy
942			_cBK
999			_c1350 _d1350