000 01516nam a22002777a 4500
020 _a813171263X
_a8788131712634
_cRs.325.00
040 _aHCCL
041 _aeng
082 _a658.87
_bCo831
100 _aCoughlan, Anne T.
245 _aMarketing Channels
_cby Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary
250 _a7th ed
260 _aDelhi
_bDorling Kindersley (India) Pvt. Ltd.
_c2006
300 _axxii, 602p.
_b24 cm.
500 _aIncludes Index
505 _aPart 1: Introduction Ch 1- MarKeting Channels: structure and function Part 2: Channel Design: Demand, Supply, and Channel Efficiency Ch 2- Segmentation for Marketing Channel Design Ch 3- Supply Side Channel Analysis : Channel Flows and Efficiency Analysis Ch 4- Supply Side Channel Analysis : Channel Structure and Intensity Ch 5- Gap Analysis Part 3: Channel Implementation Ch 6 - Channel Power : Getting It, Using It, Keeping It Ch 7- Managing Conflict to Increase Channel Coordination Ch 8- Strategic Alliance in Distribution Ch 9- Vertical Integration in Distribution Ch 10-Legal Constraints on Marketing Channel Policies Part 4: Channel Institutions Ch 11-Retailing Ch 12-Wholesaling Ch 13-Franchising Ch 14-Logistics and Supply Chain Management
650 _aManagement
650 _aMarketing
700 _aAnderson, Elin
700 _aStern, Louis W.
700 _aEl-Ansary, Adel I.
942 _cBK
999 _c1352
_d1352