000			01516nam a22002777a 4500
020			_a813171263X _a8788131712634 _cRs.325.00
040			_aHCCL
041			_aeng
082			_a658.87 _bCo831
100			_aCoughlan, Anne T.
245			_aMarketing Channels _cby Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary
250			_a7th ed
260			_aDelhi _bDorling Kindersley (India) Pvt. Ltd. _c2006
300			_axxii, 602p. _b24 cm.
500			_aIncludes Index
505			_aPart 1: Introduction Ch 1- MarKeting Channels: structure and function Part 2: Channel Design: Demand, Supply, and Channel Efficiency Ch 2- Segmentation for Marketing Channel Design Ch 3- Supply Side Channel Analysis : Channel Flows and Efficiency Analysis Ch 4- Supply Side Channel Analysis : Channel Structure and Intensity Ch 5- Gap Analysis Part 3: Channel Implementation Ch 6 - Channel Power : Getting It, Using It, Keeping It Ch 7- Managing Conflict to Increase Channel Coordination Ch 8- Strategic Alliance in Distribution Ch 9- Vertical Integration in Distribution Ch 10-Legal Constraints on Marketing Channel Policies Part 4: Channel Institutions Ch 11-Retailing Ch 12-Wholesaling Ch 13-Franchising Ch 14-Logistics and Supply Chain Management
650			_aManagement
650			_aMarketing
700			_aAnderson, Elin
700			_aStern, Louis W.
700			_aEl-Ansary, Adel I.
942			_cBK
999			_c1352 _d1352