000			01747nam a22002537a 4500
020			_a9788174466440 _cRs.375.00
040			_aHCCL
041			_aeng
082			_a658.8342 _bBa321K
100			_aBatra, Satish K.
245			_aConsumer Behaviour _bText and Cases _cby Satish K Batra and S.H.H. Kazmi
250			_a2nd ed
260			_aNew Delhi _bExcel Books _c2008
300			_axxi, 546p. _b24 cm.
500			_aIncludes Glossary, Bibliography, and Index
505			_aPt 1: Ch 1- Consumer Behaviour and its Applications Ch 2- Consumer Research Ch 3- Market Segmentation Pt 2: Ch 4- Consumer Motivation Ch 5- Consumer Personality Ch 6- Consumer Perception Ch 7- Consumer Learning, Memory and Involvement Ch 8- Consumer Attitudes Ch 9- Attitude Change Strategies Ch 10-Marketing Communications Process Pt 3: Ch 11- Consumer and Cultural Influences Ch 12- Social Class Influences and Consumer Behaviour Ch 13- Group Influences and Consumer Behaviour Ch 14- Household Decision-Making Ch 15- Communications within Group and Opinion Leadership Ch 16- Innovations and The Diffusion Process Pt 4: Ch 17- Consumer Decision Models-(Nicosia, Howard-Sheth, and EKB) Ch 18- Consumer Decision Process- Situational Influences Ch 19- Consumer Decision Process- Problem Recognition Ch 20- Consumer Decision Process- Information Search Ch 21- Consumer Decision Process- Evaluation of Alternatives and Selection Ch 22- Consumer Decision Process- Outlet Selection Ch 23- Consumer Decision Process- Post-purchase Action Pt 5: Ch 25- Organisational Buyer Behaviour
650			_aManagement
650			_aMarketing
700			_aKazmi, S.H.H.
942			_cBK
999			_c1360 _d1360