000 | 01747nam a22002537a 4500 | ||
---|---|---|---|
020 |
_a9788174466440 _cRs.375.00 |
||
040 | _aHCCL | ||
041 | _aeng | ||
082 |
_a658.8342 _bBa321K |
||
100 | _aBatra, Satish K. | ||
245 |
_aConsumer Behaviour _bText and Cases _cby Satish K Batra and S.H.H. Kazmi |
||
250 | _a2nd ed | ||
260 |
_aNew Delhi _bExcel Books _c2008 |
||
300 |
_axxi, 546p. _b24 cm. |
||
500 | _aIncludes Glossary, Bibliography, and Index | ||
505 | _aPt 1: Ch 1- Consumer Behaviour and its Applications Ch 2- Consumer Research Ch 3- Market Segmentation Pt 2: Ch 4- Consumer Motivation Ch 5- Consumer Personality Ch 6- Consumer Perception Ch 7- Consumer Learning, Memory and Involvement Ch 8- Consumer Attitudes Ch 9- Attitude Change Strategies Ch 10-Marketing Communications Process Pt 3: Ch 11- Consumer and Cultural Influences Ch 12- Social Class Influences and Consumer Behaviour Ch 13- Group Influences and Consumer Behaviour Ch 14- Household Decision-Making Ch 15- Communications within Group and Opinion Leadership Ch 16- Innovations and The Diffusion Process Pt 4: Ch 17- Consumer Decision Models-(Nicosia, Howard-Sheth, and EKB) Ch 18- Consumer Decision Process- Situational Influences Ch 19- Consumer Decision Process- Problem Recognition Ch 20- Consumer Decision Process- Information Search Ch 21- Consumer Decision Process- Evaluation of Alternatives and Selection Ch 22- Consumer Decision Process- Outlet Selection Ch 23- Consumer Decision Process- Post-purchase Action Pt 5: Ch 25- Organisational Buyer Behaviour | ||
650 | _aManagement | ||
650 | _aMarketing | ||
700 | _aKazmi, S.H.H. | ||
942 | _cBK | ||
999 |
_c1360 _d1360 |