000			01372nam a2200253 4500
020			_a9788131725863 _cRs.499.00
040			_aHCCL
041			_aeng
082			_a658.81 _bJOS
100			_aJobber, David
245			_aSelling and sales management _cby David Jobber and Geoff Lancaster
250			_a7th ed
260			_aDelhi _bDorling Kindersley India Pvt. Ltd. _c2009.
300			_axxi,526p. _b24.5cm
500			_aIncludes index
505			_aPt 1: Sales perspective, Ch 1- Development, and Role of Selling in India Ch 2- Sales Strategies Pt 2: Sales Environment Ch 3- Consumer and Organisational Buyer Bahavior Ch 4- Sales Setting Ch 5- International Selling Ch 6- Law and Ethical Issues Pt 3:Sales Technique Ch 7- Sales Responsibility and Preparation Ch 8 - Personal Selling Skills Ch 9- Key account Management Ch 10- Relationship Selling Ch 11- Direct Marketing Ch 12- Internet and IT Applications in Selling and Sales Management Pt 4:Sales Management Ch 13- Recruitment and Selection Ch 14- Motivation and Training Ch 15-Organisation Compensation Pt 5: Sales Control Ch 16- Sales Forecasting and Budgeting Ch 17- Salesforce Evaluation Sales control.
650			_aManegement
650			_aSales management
700			_aLancaster, Geoff
942			_cBK
999			_c1364 _d1364