000 | 01372nam a2200253 4500 | ||
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020 |
_a9788131725863 _cRs.499.00 |
||
040 | _aHCCL | ||
041 | _aeng | ||
082 |
_a658.81 _bJOS |
||
100 | _aJobber, David | ||
245 |
_aSelling and sales management _cby David Jobber and Geoff Lancaster |
||
250 | _a7th ed | ||
260 |
_aDelhi _bDorling Kindersley India Pvt. Ltd. _c2009. |
||
300 |
_axxi,526p. _b24.5cm |
||
500 | _aIncludes index | ||
505 | _aPt 1: Sales perspective, Ch 1- Development, and Role of Selling in India Ch 2- Sales Strategies Pt 2: Sales Environment Ch 3- Consumer and Organisational Buyer Bahavior Ch 4- Sales Setting Ch 5- International Selling Ch 6- Law and Ethical Issues Pt 3:Sales Technique Ch 7- Sales Responsibility and Preparation Ch 8 - Personal Selling Skills Ch 9- Key account Management Ch 10- Relationship Selling Ch 11- Direct Marketing Ch 12- Internet and IT Applications in Selling and Sales Management Pt 4:Sales Management Ch 13- Recruitment and Selection Ch 14- Motivation and Training Ch 15-Organisation Compensation Pt 5: Sales Control Ch 16- Sales Forecasting and Budgeting Ch 17- Salesforce Evaluation Sales control. | ||
650 | _aManegement | ||
650 | _aSales management | ||
700 | _aLancaster, Geoff | ||
942 | _cBK | ||
999 |
_c1364 _d1364 |