| 000 | 01194nam a2200301 4500 | ||
|---|---|---|---|
| 020 |
_a0333902750 _cRs.260.00 |
||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 | _a658.8 DHM | ||
| 100 | _aDholakia, Nikhilesh | ||
| 245 |
_aMarketing management _cby Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari and Abhinandan K Jain _bCases and concepts |
||
| 260 |
_aNew Delhi _bMacmillan _c1978 |
||
| 300 |
_axiii,643p. _b22cm |
||
| 500 | _aIncludes index. | ||
| 505 | _aIntroduction to marketing, Buyer bahaviour, Market segmentation, Demand forecasting, Product policy and strategy, Pricing decisions, Sales management, Distribution management, Advertising and promotional decisions, Marketing research, Marketing strategy and planning, Marketing organization and information system, Marketing and public policy. | ||
| 650 | _aMARKETING STRATEGIES | ||
| 650 | _aMARKETING DECISIONS | ||
| 650 | _aMARKETING PROGRAMS | ||
| 650 | _aBUYER BEHAVIOR | ||
| 650 | _aMARKET SEGMENTS | ||
| 700 | _aKhurana, Rakesh | ||
| 700 | _aBhandari, Labdhi | ||
| 700 | _aJain, Abhinandan K | ||
| 942 | _cBK | ||
| 999 |
_c1366 _d1366 |
||