| 000 | 01108nam a22002537a 4500 | ||
|---|---|---|---|
| 020 |
_a8177225588 _a9788177225587 _cRs. 379.00 |
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| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bKa151R |
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| 100 | _aKashyap, Pradeep | ||
| 245 |
_aThe Rural Marketing Book _cby Pradeep Kashyap and Siddhartha Raut |
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| 260 |
_aNew Delhi _bBiztantra _c2009 |
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| 300 |
_axxii, 354p. _b26 cm |
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| 500 | _aIncludes Appendices, Glossary, Bibliography and Index | ||
| 505 | _aCh 1:The Call of Rural India Ch 2: Rural Marketing Environment Ch 3: The Rural Economy: A Reality Check Ch 4: Rural Consumer Behaviour Ch 5: Rural Market Research Ch 6: Targeting, Segmenting and Positioning Ch 7: Product Strategy Ch 8: Pricing Strategy Ch 9: Distribution Strategy Ch 10:Communication Strategy Ch 11:Innovation in Rural Markets Ch 12:Financial Services Ch 13:The Future of Rural Marketing | ||
| 650 | _aManagement | ||
| 650 | _aMarketing | ||
| 650 | _aRural Marketing | ||
| 700 | _aRaut, Siddhartha | ||
| 942 | _cBK | ||
| 999 |
_c1370 _d1370 |
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