| 000 | 00693nam a2200241 4500 | ||
|---|---|---|---|
| 020 |
_a8125914277 _cRs150.00 |
||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bMOB |
||
| 100 | _aMoorthi, Y.L.R. | ||
| 245 |
_aBrand management _bThe Indian context |
||
| 260 |
_aNew Delhi _bVikas Publishing House Pvt. Ltd. _c2003 |
||
| 300 |
_axi,171p. _b24.5cm |
||
| 500 | _aIncludes index | ||
| 505 | _aBrand success, Brand equity, Brand extension, Brand personality, Brand repositioning, | ||
| 650 | _aMarketing | ||
| 650 | _aManagement | ||
| 650 | _aBrand management--India | ||
| 942 | _cBK | ||
| 999 |
_c1373 _d1373 |
||