000 00693nam a2200241 4500
020 _a8125914277
_cRs150.00
040 _aHCCL
041 _aeng
082 _a658.827
_bMOB
100 _aMoorthi, Y.L.R.
245 _aBrand management
_bThe Indian context
260 _aNew Delhi
_bVikas Publishing House Pvt. Ltd.
_c2003
300 _axi,171p.
_b24.5cm
500 _aIncludes index
505 _aBrand success, Brand equity, Brand extension, Brand personality, Brand repositioning,
650 _aMarketing
650 _aManagement
650 _aBrand management--India
942 _cBK
999 _c1373
_d1373