000 00887nam a2200229 4500
020 _a9788174462671
_cRs.350.00
040 _aHCCL
041 _aeng
082 _a658.91 SHS
100 _aShanker, Ravi
245 _aServices marketing
_bthe Indian perspective
_cby Ravi Shanker
260 _aNew Delhi
_bExcel Books
_c2002
300 _axvi,656p.
_b24.5cm.
505 _aServices marketing:conceptual issues, Tourism and travel services, Transportation and logistic services, Financial services, Information technology and communication services, Media services marketing, health care services, Professional services, Education and extension services, public services.
650 _aMarketing
650 _aServices marketing
650 _aServices marketing--India
942 _cBK
999 _c1374
_d1374