000 01225nam a2200253 4500
020 _a9788131732250
_cRs.475.00
040 _aHCCL
041 _aeng
082 _a658.91 RAS
100 _aRao, K. Rama Mohana
245 _aServices marketing
_cby K. Rama Mohana Rao
250 _a2nd ed
260 _aNew Delhi
_bDorling kindersley(India) Pvt. Ltd.
_c2011
300 _axxxiv,546p.
_b24cm
500 _aincludes index
505 _aIntroduction to services marketing, Marketing management: Core concepts, Consumer behaviour in services, Marketing information system and research, Services strategy, Market segmentation, Competition analysis and strategies, Service demand management, The service product, Service branding and positioning, Physical evidence, Pricing, Distribution, Internal marketing, External marketing, Interactive marketing, Service quality management, Service failure and recovery, International marketing of services, Consumer protection in services, Services marketing in India.
650 _aMarketing
650 _aServices marketing
650 _aServices marketing--India
942 _cBK
999 _c1375
_d1375