| 000 | 01225nam a2200253 4500 | ||
|---|---|---|---|
| 020 |
_a9788131732250 _cRs.475.00 |
||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 | _a658.91 RAS | ||
| 100 | _aRao, K. Rama Mohana | ||
| 245 |
_aServices marketing _cby K. Rama Mohana Rao |
||
| 250 | _a2nd ed | ||
| 260 |
_aNew Delhi _bDorling kindersley(India) Pvt. Ltd. _c2011 |
||
| 300 |
_axxxiv,546p. _b24cm |
||
| 500 | _aincludes index | ||
| 505 | _aIntroduction to services marketing, Marketing management: Core concepts, Consumer behaviour in services, Marketing information system and research, Services strategy, Market segmentation, Competition analysis and strategies, Service demand management, The service product, Service branding and positioning, Physical evidence, Pricing, Distribution, Internal marketing, External marketing, Interactive marketing, Service quality management, Service failure and recovery, International marketing of services, Consumer protection in services, Services marketing in India. | ||
| 650 | _aMarketing | ||
| 650 | _aServices marketing | ||
| 650 | _aServices marketing--India | ||
| 942 | _cBK | ||
| 999 |
_c1375 _d1375 |
||