000			01064nam a2200277 4500
020			_a9780070700994 _a0070700990 _cRs.550.00
040			_aHCCL
041			_aeng
082			_a658.91 ZES
100			_aZeithaml, Valarie A
245			_aServices marketing _bIntegrating customer focus across the firm _cby Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit
250			_a5th ed
260			_aNew Delhi _bTata McGraw Hill Education Private Limited _c2011
300			_axxvii,763p. _b24cm
500			_aIncludes index
505			_aFoundations for services marketing. Focus on the customer, Understanding customer requirements, Aligning service design and standards, Delivering and performing service, Managing service promises, Service and the bottom line. Case studies.
650			_aMarketing
650			_aServices marketing
700			_aBitner, Mary Jo
700			_aGremler, Dwayne D
700			_aPandit, Ajay
942			_cBK
999			_c1377 _d1377