000 01064nam a2200277 4500
020 _a9780070700994
_a0070700990
_cRs.550.00
040 _aHCCL
041 _aeng
082 _a658.91 ZES
100 _aZeithaml, Valarie A
245 _aServices marketing
_bIntegrating customer focus across the firm
_cby Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit
250 _a5th ed
260 _aNew Delhi
_bTata McGraw Hill Education Private Limited
_c2011
300 _axxvii,763p.
_b24cm
500 _aIncludes index
505 _aFoundations for services marketing. Focus on the customer, Understanding customer requirements, Aligning service design and standards, Delivering and performing service, Managing service promises, Service and the bottom line. Case studies.
650 _aMarketing
650 _aServices marketing
700 _aBitner, Mary Jo
700 _aGremler, Dwayne D
700 _aPandit, Ajay
942 _cBK
999 _c1377
_d1377