000 01416nam a22002657a 4500
020 _a8125911626
_cRs. 165.00
040 _aHCCL
041 _aeng
082 _a658.81
_bSa19R
100 _aSahu, P.K.
245 _aSalesmanship and Sales Management
_cby P.K. Sahu and K.C.Raut
250 _a3rd rev.ed
260 _aNew Delhi
_bVikas Publishing House Pvt Ltd
_c2003
300 _a322p.
_b24 cm.
500 _aIncludes index
505 _a1. Salesmanship in Olden Days 2. Channels and Distribution 3. Selling Jobs and Salesmen 4. Qualities of Good Salesman 5. Knowledge of Goods and Selling Points 6. Buying Motives 7. Knowledge of Customers 8. Psychology in Selling 9. Selling Process 10.The Approach 11.Presentation and Demonstration 12.Overcoming Objections 13.The Close 14.Organisation of Sales Department 15.Sales Manager 16.Recruitment and Selection 17.Training of Salesmen 18.Remuneration of Salesman 19.Motivation of Salesman 20.Control and Supervision of the Sales Force 21.Sales Office Routine 22.Sales Promotion 23.Advertising 24.Media of Advertising 25.Publicity Campaign 26.Display 27.Appeals in Advertising 28.Advertising Copy 29.Advertising Layout 30.Advertising Agency
650 _aManagement
650 _aMarketing
650 _aBrand Management
700 _aRaut, K.C.
942 _cBK
999 _c1378
_d1378