000			01416nam a22002657a 4500
020			_a8125911626 _cRs. 165.00
040			_aHCCL
041			_aeng
082			_a658.81 _bSa19R
100			_aSahu, P.K.
245			_aSalesmanship and Sales Management _cby P.K. Sahu and K.C.Raut
250			_a3rd rev.ed
260			_aNew Delhi _bVikas Publishing House Pvt Ltd _c2003
300			_a322p. _b24 cm.
500			_aIncludes index
505			_a1. Salesmanship in Olden Days 2. Channels and Distribution 3. Selling Jobs and Salesmen 4. Qualities of Good Salesman 5. Knowledge of Goods and Selling Points 6. Buying Motives 7. Knowledge of Customers 8. Psychology in Selling 9. Selling Process 10.The Approach 11.Presentation and Demonstration 12.Overcoming Objections 13.The Close 14.Organisation of Sales Department 15.Sales Manager 16.Recruitment and Selection 17.Training of Salesmen 18.Remuneration of Salesman 19.Motivation of Salesman 20.Control and Supervision of the Sales Force 21.Sales Office Routine 22.Sales Promotion 23.Advertising 24.Media of Advertising 25.Publicity Campaign 26.Display 27.Appeals in Advertising 28.Advertising Copy 29.Advertising Layout 30.Advertising Agency
650			_aManagement
650			_aMarketing
650			_aBrand Management
700			_aRaut, K.C.
942			_cBK
999			_c1378 _d1378