000 01575nam a22002537a 4500
020 _a8131502805
_a9788131502808
040 _aHCCL
041 _aeng
082 _a658.87
_bRo723
100 _aRosenbloom, Bert
245 _aMarketing Channels
_bA Management View
_cBy Bert Rosenbloom
250 _a7th ed
260 _aNew Delhi
_bCenage Learning India Private Limited
_c2004
300 _axx, 649p.
_b25 cm.
500 _aIncludes Appendices and Index
505 _aPt 1: Marketing Channel systems Ch 1- Marketing Channel Concept Ch 2- The Channel Participants Ch 3- The Environment of Marketing Channels Ch 4- Behavioral Processes in Marketing Channels Pt 2: Developing the Marketing Channels Ch 5-Strategy in Marketing Channel Ch 6-Designing the Marketing Channel Ch 7-Selecting the Channel Members Ch 8-Target Markets and Channel Design Strategy Pt 3: Managing the Marketing Channels Ch 9-Motivating the Channel Members Ch 10-Product Issues in Channel Management Ch 11-Pricing Issues in Channel Management Ch 12-Promotion Through the Marketing Channels Ch 13-Logistic and Channel Management Ch 14-Evaluating Channel Member Performance Pt 4: Additional Perspective on Marketing Channels Ch 15-Electronic Marketing Channels Ch 16-Direct Selling and Direct Marketing Channel Systems Ch 17-Marketing Channels for Services Ch 18-International Channel Perspectives
650 _aManagement
650 _aMarketing
650 _aMarketing Channel System
942 _cBK
999 _c1381
_d1381