000			01575nam a22002537a 4500
020			_a8131502805 _a9788131502808
040			_aHCCL
041			_aeng
082			_a658.87 _bRo723
100			_aRosenbloom, Bert
245			_aMarketing Channels _bA Management View _cBy Bert Rosenbloom
250			_a7th ed
260			_aNew Delhi _bCenage Learning India Private Limited _c2004
300			_axx, 649p. _b25 cm.
500			_aIncludes Appendices and Index
505			_aPt 1: Marketing Channel systems Ch 1- Marketing Channel Concept Ch 2- The Channel Participants Ch 3- The Environment of Marketing Channels Ch 4- Behavioral Processes in Marketing Channels Pt 2: Developing the Marketing Channels Ch 5-Strategy in Marketing Channel Ch 6-Designing the Marketing Channel Ch 7-Selecting the Channel Members Ch 8-Target Markets and Channel Design Strategy Pt 3: Managing the Marketing Channels Ch 9-Motivating the Channel Members Ch 10-Product Issues in Channel Management Ch 11-Pricing Issues in Channel Management Ch 12-Promotion Through the Marketing Channels Ch 13-Logistic and Channel Management Ch 14-Evaluating Channel Member Performance Pt 4: Additional Perspective on Marketing Channels Ch 15-Electronic Marketing Channels Ch 16-Direct Selling and Direct Marketing Channel Systems Ch 17-Marketing Channels for Services Ch 18-International Channel Perspectives
650			_aManagement
650			_aMarketing
650			_aMarketing Channel System
942			_cBK
999			_c1381 _d1381