000 | 01317nam a2200241 4500 | ||
---|---|---|---|
020 |
_a9788182091665 _a8182091667 _cRs.250.00 |
||
040 | _aHCCL | ||
041 | _aeng | ||
082 | _a658.56 ANP | ||
100 | _aAnandan, C | ||
245 |
_aProduct management _cby C Anandan |
||
260 |
_aChennai, _bVijay Nicole Imprints Private Limited _c2007 |
||
300 |
_axiv, 251p. _b24cm |
||
500 | _aIncludes index | ||
505 | _aClassification of new products, New products' success and failure, New product development process, Concept development and statistical tools used, Idea screening, Concept testing, Test marketing, Product launch and commercialization, Diffusion of innovation and adoption process, Product life cycle, Product mix, Brand naming strategies, Brand identity, Brand image, Brand personality, Brand positioning and repositioning, Brand loyalty, Brand equity, Line extension, Brand extension, Competitive strategies for local and multinational brands, Strategies against private labels, Portfolio models to analyze brands and business entities, Brand harvesting, Recent developments in brand management. | ||
650 | _aManagement | ||
650 | _aProduct management | ||
650 | _aBrand management | ||
942 | _cBK | ||
999 |
_c1419 _d1419 |