000			01317nam a2200241 4500
020			_a9788182091665 _a8182091667 _cRs.250.00
040			_aHCCL
041			_aeng
082			_a658.56 ANP
100			_aAnandan, C
245			_aProduct management _cby C Anandan
260			_aChennai, _bVijay Nicole Imprints Private Limited _c2007
300			_axiv, 251p. _b24cm
500			_aIncludes index
505			_aClassification of new products, New products' success and failure, New product development process, Concept development and statistical tools used, Idea screening, Concept testing, Test marketing, Product launch and commercialization, Diffusion of innovation and adoption process, Product life cycle, Product mix, Brand naming strategies, Brand identity, Brand image, Brand personality, Brand positioning and repositioning, Brand loyalty, Brand equity, Line extension, Brand extension, Competitive strategies for local and multinational brands, Strategies against private labels, Portfolio models to analyze brands and business entities, Brand harvesting, Recent developments in brand management.
650			_aManagement
650			_aProduct management
650			_aBrand management
942			_cBK
999			_c1419 _d1419