000			01333nam a22002297a 4500
020			_a9780195671230 _a0195671236 _cRs.540.00
040			_aHCCL
041			_aeng
082			_a658.8 JOI
100			_aJoshi, Rakesh Mohan
245			_aInternational marketing _cby Rakesh Mohan Joshi
260			_aNew Delhi _bOxford University Press _c2005
300			_axiii,750p. _b24cm
505			_aConcept of international marketing, Emerging opportunities in international markets, World trade organization: international marketing implications, Scanning the international economic environment, International marketing research, Decision making process for international markets, Entering international markets, Product strategy for international markets, Building brands in international markets, Pricing decisions for international markets, International logistics and distribution, Communication decisions for international markets, Framework of export-import theory, International trade finance and risk management, Export procedure and documentation, Institutional infrastructure for export promotion, Emerging issues.
650			_aMarketing
650			_aInternational marketing
650			_aImport export policy
942			_cBK
999			_c1432 _d1432