000 01258nam a22002537a 4500
020 _a9789380607115
_cRs.649.00
040 _aHCCL
041 _aeng
082 _a658.83
_bSh23
100 _aShajahan, S.
245 _aApplied case studies in marketing
_cby S. Shajahan
260 _aDelhi
_bPrimus Books
_c2011
300 _axxxiv, 558p.
_b28 cm.
490 _aGo to market series
500 _aIncludes bibliography and index.
505 _aMarketing in times of economic downturn and recovery, Profiling markets and customers, Market analysis for new age marketer, STP marketing, Product and services marketing mix, Growth strategies during downturn and recovery, Technological revolutions in marketing, Customer relationship marketing during market turbulence, Spreading mobile culture through 3G revolution, Rivalry off the air: Saga of kingfisher and Jet Airways, The great Indian retail stories under test. The heat of recession and destocking: can HUL overcome the pressure? Building DTH PC segment, Nokia connects the world.
650 _aMarketing analysis
650 _aConsumer behaviour
650 _aInternet marketing
942 _cBK
999 _c2079
_d2079