000			01258nam a22002537a 4500
020			_a9789380607115 _cRs.649.00
040			_aHCCL
041			_aeng
082			_a658.83 _bSh23
100			_aShajahan, S.
245			_aApplied case studies in marketing _cby S. Shajahan
260			_aDelhi _bPrimus Books _c2011
300			_axxxiv, 558p. _b28 cm.
490			_aGo to market series
500			_aIncludes bibliography and index.
505			_aMarketing in times of economic downturn and recovery, Profiling markets and customers, Market analysis for new age marketer, STP marketing, Product and services marketing mix, Growth strategies during downturn and recovery, Technological revolutions in marketing, Customer relationship marketing during market turbulence, Spreading mobile culture through 3G revolution, Rivalry off the air: Saga of kingfisher and Jet Airways, The great Indian retail stories under test. The heat of recession and destocking: can HUL overcome the pressure? Building DTH PC segment, Nokia connects the world.
650			_aMarketing analysis
650			_aConsumer behaviour
650			_aInternet marketing
942			_cBK
999			_c2079 _d2079