| 000 | 01152nam a2200253 4500 | ||
|---|---|---|---|
| 020 |
_a9789350515068 _cRs.275.00 |
||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 | _a658.8 V569R | ||
| 100 | _aVenugopal, Vasanti | ||
| 245 |
_aServices marketing _cby Vasanti Venugopal and Raghu V.N. |
||
| 260 |
_aMumbai _bHimalaya Publishing House _c2001 |
||
| 300 |
_a321p. _b24cm. |
||
| 500 | _aIncludes index, references | ||
| 505 | _aServices marketing, Classification of services, Services marketing management, Strategic planning, Managing demand and supply, Consumers in service industry, Service marketing mix, Service product, Pricing in services, Service promotion, Place in service, People in services, Service process, Physical evidence, Organising for service marketing, Marketing strategy in services, Managing service quality, Managing service competition, Globalisation of services, Marketing of services. | ||
| 650 | _aMarketing | ||
| 650 | _aServices marketing | ||
| 650 | _aServices marketing--India | ||
| 700 | _aV.N. Raghu | ||
| 942 | _cBK | ||
| 999 |
_c2092 _d2092 |
||