| 000 | 01230nam a2200241 4500 | ||
|---|---|---|---|
| 020 | _cRs.300.00 | ||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 | _a658.802 R149 | ||
| 100 | _aRamaswami, M.S. | ||
| 245 |
_aMarketing salesmanship and advertising _cby M.S.Ramaswami |
||
| 260 |
_aNew Delhi _bSterling Publishers Private Limited _c1991 |
||
| 300 |
_axi,432p. _b22cm. |
||
| 500 | _aIncludes index, bibliography | ||
| 505 | _aMarket, Marketing, Study of mkarketing and marketing environment, Marketing process , Product, Buying, Market segmentation,' Selling, Marketing finance, Marketing risks, Market information system, Marketing research, Branding, Packing and packaging, Standardisation, Warehousing, Transportation, Channels of distribution, Retailer, Wholesaler, Pricing, Marketing of manufactured consumer goods, Marketing of industrial goods, Marketing of agricultural products, Commodity exchange, Cooperative marketing, Service marketing, Social Marketing, Salesmanship, Sales organisation, Advertising, Sales promotion. | ||
| 650 | _aMarketing | ||
| 650 | _aSalesmanship | ||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c2095 _d2095 |
||