| 000 | 00782nam a22002297a 4500 | ||
|---|---|---|---|
| 020 |
_a8170442354 _cRs.250.00 |
||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _bM687 V-1 |
||
| 100 | _aMishra, M.L. | ||
| 245 |
_aMarketing Research V-1 _cby M.L.Mishra, |
||
| 260 |
_aJaipur _bPrintwell _c1991 |
||
| 300 |
_a261p. _b22cm. |
||
| 500 | _aIncludes glossary and index | ||
| 505 | _aIntroduction to marketing research, Organisation of marketing research, Marketing research process, Research desdign, Determining sources of data, Data collection forms, Attitude measurement, Sampling procedure. Sample size. | ||
| 650 | _aMarketing | ||
| 650 | _aSampling | ||
| 942 | _cBK | ||
| 999 |
_c2097 _d2097 |
||