000 | 00782nam a22002297a 4500 | ||
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020 |
_a8170442354 _cRs.250.00 |
||
040 | _aHCCL | ||
041 | _aeng | ||
082 |
_a658.802 _bM687 V-1 |
||
100 | _aMishra, M.L. | ||
245 |
_aMarketing Research V-1 _cby M.L.Mishra, |
||
260 |
_aJaipur _bPrintwell _c1991 |
||
300 |
_a261p. _b22cm. |
||
500 | _aIncludes glossary and index | ||
505 | _aIntroduction to marketing research, Organisation of marketing research, Marketing research process, Research desdign, Determining sources of data, Data collection forms, Attitude measurement, Sampling procedure. Sample size. | ||
650 | _aMarketing | ||
650 | _aSampling | ||
942 | _cBK | ||
999 |
_c2097 _d2097 |