000			01934nam a22002897a 4500
020			_a0892328096 _cRs.2108.00
040			_aHCCL
041			_aeng
082			_a658.802 _bD331
100			_aDay, George(ed)
245			_a(The) interface of marketing and srategy _cedited by George Day, Barton Weitz and Robin Wensley
260			_aLondon _bJAI Press Inc. _c1990
300			_axxi, 453p. _b23 cm.
490			_aStrategic management policy planning _vv.4
500			_aIncludes Glossary and Index
505			_apart-I. The structure and evolution of competitive markets Market structure and analysis: practice, problems and promise/Allen D. Shocker, David W. Stewart and Anthony J. Zahorik Relationship among competitors/ Geoffrey Easton Impact of competition on strategic marketing decisions/ Ram C. Rao Evolutionary models of markets and competitive structure/ Mary Lambkin, Part-II Gaining and sustaining competitive advantage market position and competitive strategy/ Bradley T. Gale and Robert D. Buzzell, Modelling customer loyalty: A consumer based source of competitive advantage/ Barbara E. Kahn and Robert J. Meyer, Design and management of channels of distribution/ Gary L. Frazier, Market entry and defensive strategies/ Hubert Gatigon and Pradeep Bansal, Formulating strategy components market response approaches to marketing strategy decisions/ Leonard Lodish and Bari Harlam, Assessing market response: A review of empirical research/ Gary M. Erickson, Positioning analysis and strategy/ Yoram J. Wind, Identifying and evaluating new product opportunities/ Robert G. Cooper
650			_aMarketing--Management
650			_aMarketing--Strategy
650			_aMarketing--Decision making
650			_aMarket response
700			_4ed. _aWeitz, Barton
700			_4ed. _aWensley, Robin
942			_cBK
999			_c2109 _d2109