000 01934nam a22002897a 4500
020 _a0892328096
_cRs.2108.00
040 _aHCCL
041 _aeng
082 _a658.802
_bD331
100 _aDay, George(ed)
245 _a(The) interface of marketing and srategy
_cedited by George Day, Barton Weitz and Robin Wensley
260 _aLondon
_bJAI Press Inc.
_c1990
300 _axxi, 453p.
_b23 cm.
490 _aStrategic management policy planning
_vv.4
500 _aIncludes Glossary and Index
505 _apart-I. The structure and evolution of competitive markets Market structure and analysis: practice, problems and promise/Allen D. Shocker, David W. Stewart and Anthony J. Zahorik Relationship among competitors/ Geoffrey Easton Impact of competition on strategic marketing decisions/ Ram C. Rao Evolutionary models of markets and competitive structure/ Mary Lambkin, Part-II Gaining and sustaining competitive advantage market position and competitive strategy/ Bradley T. Gale and Robert D. Buzzell, Modelling customer loyalty: A consumer based source of competitive advantage/ Barbara E. Kahn and Robert J. Meyer, Design and management of channels of distribution/ Gary L. Frazier, Market entry and defensive strategies/ Hubert Gatigon and Pradeep Bansal, Formulating strategy components market response approaches to marketing strategy decisions/ Leonard Lodish and Bari Harlam, Assessing market response: A review of empirical research/ Gary M. Erickson, Positioning analysis and strategy/ Yoram J. Wind, Identifying and evaluating new product opportunities/ Robert G. Cooper
650 _aMarketing--Management
650 _aMarketing--Strategy
650 _aMarketing--Decision making
650 _aMarket response
700 _4ed.
_aWeitz, Barton
700 _4ed.
_aWensley, Robin
942 _cBK
999 _c2109
_d2109