| 000 | 01127nam a22002657a 4500 | ||
|---|---|---|---|
| 020 |
_a9788171949427 _cRs.345.00 |
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| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 |
_a659.111 _bSh23 |
||
| 100 | _aSharma, Kavita | ||
| 245 |
_aTaxmann's advertising planning & decision making _cby Kavita Sharma |
||
| 260 |
_aNew Delhi _bTaxmann Publications (P.) Ltd. _c2011 |
||
| 300 |
_axvii,373p. _b24 cm. |
||
| 500 | _aIncludes Index | ||
| 505 | _aIntroduction to advertising, Marketing communication, Integrated marketing communication, Advertising-its meaning, nature and importance , Types of advertising, Idengtification of target audience, Advertising objectives, Setting of advertising budget, Message development, Message execution, Media decision, Media types, Advertising agency, Evaluating advertising effectiveness, Ethical and legal aspects of advertising, | ||
| 650 | _aManagement | ||
| 650 | _aMarketing communication | ||
| 650 | _aAdvertising | ||
| 650 | _aMedia | ||
| 700 | _aStewart, Richard D. | ||
| 942 | _cBK | ||
| 999 |
_c2128 _d2128 |
||