000 01127nam a22002657a 4500
020 _a9788171949427
_cRs.345.00
040 _aHCCL
041 _aeng
082 _a659.111
_bSh23
100 _aSharma, Kavita
245 _aTaxmann's advertising planning & decision making
_cby Kavita Sharma
260 _aNew Delhi
_bTaxmann Publications (P.) Ltd.
_c2011
300 _axvii,373p.
_b24 cm.
500 _aIncludes Index
505 _aIntroduction to advertising, Marketing communication, Integrated marketing communication, Advertising-its meaning, nature and importance , Types of advertising, Idengtification of target audience, Advertising objectives, Setting of advertising budget, Message development, Message execution, Media decision, Media types, Advertising agency, Evaluating advertising effectiveness, Ethical and legal aspects of advertising,
650 _aManagement
650 _aMarketing communication
650 _aAdvertising
650 _aMedia
700 _aStewart, Richard D.
942 _cBK
999 _c2128
_d2128