000 01122nam a2200277 4500
020 _a9780070611436
_a0070611432
_cRs.395.00
040 _aHCCL
041 _aeng
082 _a658.83 Wa151
100 _aWalker, Orville C.
245 _aMarketing strategy
_ba decision-focused approach
_cby Orville C. Walker, Jr., John W. Mullins, Harper W. Boyd Jr. and Jean-Claude Larreche
250 _a5th ed
260 _aNew Delhi
_bTata McGraw Hill Education Private Limited
_c2006
300 _a346p.
_b25cm
500 _aIncludes index
505 _aMarketing-oriented perspectives underlie successful corporate, business and marketing strategies, Corporate strategy decision and their marketing implications, Business strategies and their marketing implications, Opportunity analysis, Formulating marketing strategies, Implementation and control.
650 _aMarketing
650 _aManagement
700 _aMullins, John W.
700 _aBoyd Jr., Harper W.
700 _aLarreche, Jean-Claude
942 _cBK
999 _c2179
_d2179