| 000 | 01122nam a2200277 4500 | ||
|---|---|---|---|
| 020 |
_a9780070611436 _a0070611432 _cRs.395.00 |
||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 | _a658.83 Wa151 | ||
| 100 | _aWalker, Orville C. | ||
| 245 |
_aMarketing strategy _ba decision-focused approach _cby Orville C. Walker, Jr., John W. Mullins, Harper W. Boyd Jr. and Jean-Claude Larreche |
||
| 250 | _a5th ed | ||
| 260 |
_aNew Delhi _bTata McGraw Hill Education Private Limited _c2006 |
||
| 300 |
_a346p. _b25cm |
||
| 500 | _aIncludes index | ||
| 505 | _aMarketing-oriented perspectives underlie successful corporate, business and marketing strategies, Corporate strategy decision and their marketing implications, Business strategies and their marketing implications, Opportunity analysis, Formulating marketing strategies, Implementation and control. | ||
| 650 | _aMarketing | ||
| 650 | _aManagement | ||
| 700 | _aMullins, John W. | ||
| 700 | _aBoyd Jr., Harper W. | ||
| 700 | _aLarreche, Jean-Claude | ||
| 942 | _cBK | ||
| 999 |
_c2179 _d2179 |
||