000			01623nam a2200265 4500
020			_a9780070660007 _cRs.625.00
020			_a007066000X
040			_aHCCL
041			_aeng
082			_a658.8 D679
100			_aDogra, Balram
245			_aRural marketing _bconcepts and practices _cby Balram Dogra and Karminder Ghuman.
260			_aNew Delhi _bMcGraw Hill Education (India) Private Limited _cc 2008.
300			_axiv, 352p.
500			_aIncludes index.
505			_aIndian Rural market Segmentation of Rural market Rural and Urban market Rural marketing: Challenges and opportunities Rural market research Rural consumer behaviour Rural marketing mix New product development for the Rural market Rural market and product life cycle Rural market and brand management Rural retail and chain management Principles and innovation for Rural market Marketing strategies for Indian Rural market Rural marketing for FMCG's Rural marketing of consumer durables Rural marketing of financial services Marketing of agricultural produce Agriculture Co-operative marketing Marketing of Rural artisan products e-Rural marketing Corporate sector in Agri-business cultivation, Processing and retailing Organised Rural retailing Rural market mapping Social marketing: corporate social responsibility in Rural market IT for sustainable rural development e - governance for rural India
650			_aMARKETING
650			_aMARKETING -- RURAL
650			_aMARKETING MANAGEMENT
700			_aGhuman, Karminder
942			_cBK
999			_c396 _d396