000 | 01269cam a2200253 a 4500 | ||
---|---|---|---|
020 | _a9780198061151 (pbk.) | ||
020 | _a0198061153 (pbk.) | ||
040 | _aHCCL | ||
082 | _a658.870954 BAR | ||
100 | 1 | _aBajaj, Chetan. | |
245 | 1 | 0 |
_aRetail management _cChetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava. |
250 | _a2nd ed. | ||
260 |
_aDelhi ; _aOxford _bOxford University Press _c2010. |
||
300 |
_axix, 772 p. _bill. _c24 cm. |
||
490 | 1 | _aOxford higher education | |
500 | _aPrevious ed.: 2005. | ||
505 | _aRetailing: role, relevance and trade. Retail Organisation. Retail in India. Retail Customer. Retail Market segmentation. Financial planning for retail. Retail location strategy. Organisational Structure and Human Resource Management in Retail. Supply Chain Management and Information Systems. Retail Product and Brand Management. Merchandise Management. Retail Pricing. Retail Promotion Strategy. Store Operations. Atmospherics and Retail Space Management. Customer Relationship Management in Retailing. Managing Retail Chains and Franchising. International Retailing. | ||
650 | 0 | _aMANAGEMENT | |
650 | 0 | _aRETAIL TRADE | |
700 | 1 | _aTuli, Rajneesh. | |
700 | 1 | _aSrivastava, Nidhi V. | |
942 | _cBK | ||
999 |
_c419 _d419 |