000 01269cam a2200253 a 4500
020 _a9780198061151 (pbk.)
020 _a0198061153 (pbk.)
040 _aHCCL
082 _a658.870954 BAR
100 1 _aBajaj, Chetan.
245 1 0 _aRetail management
_cChetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava.
250 _a2nd ed.
260 _aDelhi ;
_aOxford
_bOxford University Press
_c2010.
300 _axix, 772 p.
_bill.
_c24 cm.
490 1 _aOxford higher education
500 _aPrevious ed.: 2005.
505 _aRetailing: role, relevance and trade. Retail Organisation. Retail in India. Retail Customer. Retail Market segmentation. Financial planning for retail. Retail location strategy. Organisational Structure and Human Resource Management in Retail. Supply Chain Management and Information Systems. Retail Product and Brand Management. Merchandise Management. Retail Pricing. Retail Promotion Strategy. Store Operations. Atmospherics and Retail Space Management. Customer Relationship Management in Retailing. Managing Retail Chains and Franchising. International Retailing.
650 0 _aMANAGEMENT
650 0 _aRETAIL TRADE
700 1 _aTuli, Rajneesh.
700 1 _aSrivastava, Nidhi V.
942 _cBK
999 _c419
_d419