000 | 01685cam a2200241 a 4500 | ||
---|---|---|---|
020 | _a9780198079446 | ||
020 | _a0198079443 | ||
040 | _aHCCL | ||
041 | _aeng | ||
082 | 0 | 0 | _a658.8 BAM |
100 | 1 | _aBaines, Paul, | |
245 | 1 | 0 |
_aMarketing _cPaul Baines, Chris Fill, and Kelly Page. |
250 | _aAsian ed. | ||
260 |
_aOxford ; _aNew Delhi _bOxford University Press _c2013. |
||
300 |
_axxix, 697 p. _bill. (some col.) _c28 cm. |
||
500 | _aIncludes Bibliographical References and Indexes. | ||
505 | _aPart I: Marketing Fundamentals. 1. Marketing Principles and Society 2. The Marketing Environment 3. Consumer Buying Behaviour 4. Marketing Research Part II: Principles of Marketing Management. 5. Marketing Strategy 6. Market Segmentation 7. International Market Development Part III: The Marketing Mix and Principles 8. Developing Products and Brands 9. Price Decision 10. An Introduction to Marketing Communication 11. Marketing Communications: Tools and Media 12. Managing Marketing Communications 13. Channel Management and Retailing Part IV: Principles of Relational Marketing 14. Services Marketing 15. Business-to-Business Marketing 16. Relationship Marketing 17. Not-for-profit Marketing Part V: Contemporary Marketing Practice 18. Digital Marketing 19. Postmodern Marketing 20. Marketing, Sustainibility And Ethics | ||
650 | 0 | _aMARKETING. | |
700 | 1 | _aFill, Chris. | |
700 | 1 | _aPage, Kelly, | |
942 | _cBK | ||
999 |
_c430 _d430 |