000			01685cam a2200241 a 4500
020			_a9780198079446
020			_a0198079443
040			_aHCCL
041			_aeng
082	0	0	_a658.8 BAM
100	1		_aBaines, Paul,
245	1	0	_aMarketing _cPaul Baines, Chris Fill, and Kelly Page.
250			_aAsian ed.
260			_aOxford ; _aNew Delhi _bOxford University Press _c2013.
300			_axxix, 697 p. _bill. (some col.) _c28 cm.
500			_aIncludes Bibliographical References and Indexes.
505			_aPart I: Marketing Fundamentals. 1. Marketing Principles and Society 2. The Marketing Environment 3. Consumer Buying Behaviour 4. Marketing Research Part II: Principles of Marketing Management. 5. Marketing Strategy 6. Market Segmentation 7. International Market Development Part III: The Marketing Mix and Principles 8. Developing Products and Brands 9. Price Decision 10. An Introduction to Marketing Communication 11. Marketing Communications: Tools and Media 12. Managing Marketing Communications 13. Channel Management and Retailing Part IV: Principles of Relational Marketing 14. Services Marketing 15. Business-to-Business Marketing 16. Relationship Marketing 17. Not-for-profit Marketing Part V: Contemporary Marketing Practice 18. Digital Marketing 19. Postmodern Marketing 20. Marketing, Sustainibility And Ethics
650		0	_aMARKETING.
700	1		_aFill, Chris.
700	1		_aPage, Kelly,
942			_cBK
999			_c430 _d430