| 000 | 01180nam a22002777a 4500 | ||
|---|---|---|---|
| 020 |
_a9780070581593 _cRs.525.00 |
||
| 020 | _a0070581592 | ||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bSEB |
||
| 100 | _aSengupta, Subroto | ||
| 245 |
_aBrand positioning _bstrategies for competitive advantage _cby Subroto Sengupta |
||
| 250 | _a2nd ed | ||
| 260 |
_aNew Delhi _bMcGraw Hill Education (India) Private Limited _c2005 |
||
| 300 |
_axxi, 682p. _b25.5 cm. |
||
| 500 | _aIncludes Epilogue, Credits and Indexes | ||
| 505 | _aThe positioning concept: definitions and illustrations Positioning: of what stuff is it made Positioning is rooted in product features-- or is it? The pursuit of differential advantage: strategies of competitive advantage Symbols by which we live and buy Positioning successes-- case studies A fresh look at advertising objectives Positioning through celebrity endorsement Stretch your brand-- but watch its limits | ||
| 650 | _aMARKETING | ||
| 650 | _aMANAGEMENT | ||
| 650 | _aBRAND MANAGEMENT | ||
| 650 | _aBRAND EQUITY | ||
| 942 | _cBK | ||
| 999 |
_c4465 _d4465 |
||