000 01180nam a22002777a 4500
020 _a9780070581593
_cRs.525.00
020 _a0070581592
040 _aHCCL
041 _aeng
082 _a658.827
_bSEB
100 _aSengupta, Subroto
245 _aBrand positioning
_bstrategies for competitive advantage
_cby Subroto Sengupta
250 _a2nd ed
260 _aNew Delhi
_bMcGraw Hill Education (India) Private Limited
_c2005
300 _axxi, 682p.
_b25.5 cm.
500 _aIncludes Epilogue, Credits and Indexes
505 _aThe positioning concept: definitions and illustrations Positioning: of what stuff is it made Positioning is rooted in product features-- or is it? The pursuit of differential advantage: strategies of competitive advantage Symbols by which we live and buy Positioning successes-- case studies A fresh look at advertising objectives Positioning through celebrity endorsement Stretch your brand-- but watch its limits
650 _aMARKETING
650 _aMANAGEMENT
650 _aBRAND MANAGEMENT
650 _aBRAND EQUITY
942 _cBK
999 _c4465
_d4465