000 01080nam a2200277 4500
020 _a9789380664224
_cRs.230.00
040 _aHCCL
041 _aeng
082 _a658.872
_bBHE
100 1 _4aut
_a Bhadra, Biswajit
245 _aE-commerce and business communication [CBCS Semester - II]
_cby Biswajit Bhadra, Asok Satpati, Ramit Kumar Roy and Debasri Dey,
260 _aKolkata
_bThe Elegant Publications
_c2018
300 _a[viii], 200p., 200p. ;
_c24 cm.
505 0 _aOverview of e-commerce -- E-CRM and SCM -- Digital payment -- ERP -- New trends in e-commerce -- Communication in business -- Types of communication -- Tools of communication -- Drafting
650 _aManagement
_xMarketing management
_xMarketing channel
_xTelemarketing
_xOnline marketing
650 _aCommerce
653 _aE-commerce
653 _aBusiness communication
700 1 _4aut
_aSatpati, Asok
700 1 _4aut
_aRoy, Ramit Kumar
700 1 _4aut
_aDey, Debasri
942 _cBK
_2ddc
999 _c4503
_d4503