| 000 | 01159nam a2200265 4500 | ||
|---|---|---|---|
| 020 |
_a9788182111417 _cRs.280.00 |
||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bDHF |
||
| 100 | 1 |
_4aut _aDhar, Pranam |
|
| 245 |
_aFundamentals of marketing management and human resource management [CBCS Semester - II] _cby Pranam Dhar, Monalisa Maity and Bidhan Baidya |
||
| 260 |
_aKolkata _bInternational Publishing House _c2018 |
||
| 300 |
_axxii, 366p. ; _c23.5 cm. |
||
| 500 | _aIncludes bibliography and glossary. | ||
| 505 | 0 | _aIntroduction -- Consumer behaviour and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments -- Human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal | |
| 650 |
_aManagement _xMarketing management |
||
| 650 | _aCommerce | ||
| 653 | _aHuman resource management | ||
| 700 | 1 |
_4aut _aMaity, Monalisa |
|
| 700 | 1 |
_4aut _aBaidya, Bidhan |
|
| 942 |
_cBK _2ddc |
||
| 999 |
_c4506 _d4506 |
||