000 01637nam a22002657a 4500
020 _a9789332555099
_cRs.779.00
040 _aHCCL
041 _aeng
082 _a658.8342
_bSCC
100 _aSchiffman, Leon G.
245 _aConsumer behavior
_cby Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar
250 _a11th ed.
260 _aNoida
_bPearson
_c2016
300 _axxvii, 508p.
_b25.5 cm.
500 _aIncludes Notes, Glossary, and Index
505 _aPart 1: Consumers, marketers, and technology Ch 1 - Technology driven Consumer Behavior Ch 2 - Segmentation, targeting, and positioning Part 2: The Consumer as an Individual Ch 3 - Consumer Motivation and personality Ch 4 - Consumer Perception Ch 5 - Consumer Learning Ch 6 - Consumer Attitude Formation and Change Part 3: Communication and Consumer Behavior Ch 7 - Persuading consumers Ch 8 - From print and broadcast advertising to social and mobile media Ch 9 - Reference groups and world of mouth Part 4: Consumer in their Social and Cultural Settings Ch 10- The Family and Social Class Ch 11- Culture's Influence on Consumer Behavior Ch 12- Cross-Cultural Consumer Behavior: an International Perspective Part 5: The Consumer's Decision-Making, Marketing Ethics, and Consumers Research Ch 13- Consumers decision making and the Diffusion of Innovations Ch 14- Marketing Ethics and Social Responsibility Ch 15 - Consumer Research
650 _aMANAGEMENT
650 _aMARKETING
700 _aWisenblit, Joseph
700 _aKumar, S. Ramesh
942 _cBK
999 _c4812
_d4812