000			01637nam a22002657a 4500
020			_a9789332555099 _cRs.779.00
040			_aHCCL
041			_aeng
082			_a658.8342 _bSCC
100			_aSchiffman, Leon G.
245			_aConsumer behavior _cby Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar
250			_a11th ed.
260			_aNoida _bPearson _c2016
300			_axxvii, 508p. _b25.5 cm.
500			_aIncludes Notes, Glossary, and Index
505			_aPart 1: Consumers, marketers, and technology Ch 1 - Technology driven Consumer Behavior Ch 2 - Segmentation, targeting, and positioning Part 2: The Consumer as an Individual Ch 3 - Consumer Motivation and personality Ch 4 - Consumer Perception Ch 5 - Consumer Learning Ch 6 - Consumer Attitude Formation and Change Part 3: Communication and Consumer Behavior Ch 7 - Persuading consumers Ch 8 - From print and broadcast advertising to social and mobile media Ch 9 - Reference groups and world of mouth Part 4: Consumer in their Social and Cultural Settings Ch 10- The Family and Social Class Ch 11- Culture's Influence on Consumer Behavior Ch 12- Cross-Cultural Consumer Behavior: an International Perspective Part 5: The Consumer's Decision-Making, Marketing Ethics, and Consumers Research Ch 13- Consumers decision making and the Diffusion of Innovations Ch 14- Marketing Ethics and Social Responsibility Ch 15 - Consumer Research
650			_aMANAGEMENT
650			_aMARKETING
700			_aWisenblit, Joseph
700			_aKumar, S. Ramesh
942			_cBK
999			_c4812 _d4812