000 01860nam a22003017a 4500
020 _a9789351342960
_cRs.725.00
020 _a9351342964
040 _aHCCL
041 _aeng
082 _a658.45
_bLEB
100 _aLesikar, Raymond V.
245 _aBusiness communication
_bconnecting in a digital world
_cby Raymond V. Lesikar, Marie E. Flatley, Kathryn Rentz, Paula Lentz and Neerja Pande
250 _a13th ed.
260 _aChennai
_bMcGraw-Hill Education Pvt. Ltd.
_c2015
300 _axxxvii, 772p.
_b24cm.
500 _aIncludes appendix and index
505 _aINTRODUCTION Understanding workplace communication Communication across cultures FUNDAMENTALS OF BUSINESS WRITING Adapting your words to your readers Constructing clear sentences and paragraphs Writing for a positive effect BASIC PATTERN OF BUSINESS MESSAGES Choosing the best process and form Getting to the point in good news and Neutral messages Maintaining goodwill in bad news messages Making your case with persuasive messages and proposals Conducting a winning job campaign FUNDAMENTALS OF REPORT WRITING Preparing informative and influential business reports Choosing the right type of report Conducting research for decision makers Using visual to make your point ORAL FORMS OF BUSINESS COMMUNICATION Communicating effectively in meetings and conversations Delivering oral reports and business speechless ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS Leveraging technology for better writing Conveying professionalism through correctness
650 _aCOMMERCE
650 _aCOMMUNICATION IN ORGANISATION
700 _aFlatley, Marie E.
700 _aRentz, Kathryn
700 _aLentz, Paula
700 _aPande, Neerja
942 _cBK
999 _c4866
_d4866