000 01298nam a2200277 4500
020 _a9789383819256
_cRs.350.00
040 _aHCCL
041 _aeng
082 _a658.872
_bDAE
100 1 _4aut
_aDatta, D. L.
245 _aE-commerce and business communication [CBCS Semester - II]
_cby D. L. Datta and Suraj Kr. Debnath
250 _a2nd rev. ed.
260 _aKolkata
_bTee Dee Publications Pvt. Ltd.
_c2019
300 _a424p. ;
_c24 cm.
500 _aIncludes short questions and answers, university questions and bibliography.
505 0 _aFundamentals of e-commerce and e-business models -- Electronic Customer Relationship Management [E-CRM] -- Supply Chain Management [SCM] -- Digital payment systems [E-payment systems] -- Enterprise Resource Planning [ERP] -- New trends in e-commerce -- Introduction to Business Communication -- Types of communication -- Tools of communication -- Drafting and practice in effective communication
650 _aManagement
_xMarketing management
_xMarketing channel
_xTelemarketing
_xOnline marketing
650 _aCommerce
653 _aE-commerce
653 _aBusiness communication
700 1 _4aut
_aDebnath, Suraj Kr.
942 _cBK
_2ddc
999 _c5024
_d5024