000			01177nam a22002777a 4500
020			_a0199494711 _cRs.275.00
020			_a9780199494712
040			_aHCCL
041			_aeng
082			_a658.8 _bVEM
100	1		_4aut _aVerma, Harsh V.
245			_aMarketing management and human resource management [CBCS Semester - II] _cby Harsh V. Verma ... [et al.]
250			_a2nd ed.
260			_aNew Delhi _bOxford University Press _c2019
300			_axx, 230p. ; _c24 cm.
505	0		_aIntroduction to marketing -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
650			_aManagement _xGeneral management _xMarketing management
650			_aCommerce
700	1		_4aut _aDuggal, Ekta
700	1		_4aut _aSarkar, Juthika
700	1		_4aut _aHalder, Uday Kumar
942			_cBK _2ddc
999			_c5030 _d5030