000 | 01177nam a22002777a 4500 | ||
---|---|---|---|
020 |
_a0199494711 _cRs.275.00 |
||
020 | _a9780199494712 | ||
040 | _aHCCL | ||
041 | _aeng | ||
082 |
_a658.8 _bVEM |
||
100 | 1 |
_4aut _aVerma, Harsh V. |
|
245 |
_aMarketing management and human resource management [CBCS Semester - II] _cby Harsh V. Verma ... [et al.] |
||
250 | _a2nd ed. | ||
260 |
_aNew Delhi _bOxford University Press _c2019 |
||
300 |
_axx, 230p. ; _c24 cm. |
||
505 | 0 | _aIntroduction to marketing -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal | |
650 |
_aManagement _xGeneral management _xMarketing management |
||
650 | _aCommerce | ||
700 | 1 |
_4aut _aDuggal, Ekta |
|
700 | 1 |
_4aut _aSarkar, Juthika |
|
700 | 1 |
_4aut _aHalder, Uday Kumar |
|
942 |
_cBK _2ddc |
||
999 |
_c5030 _d5030 |