000 | 01198nam a22002657a 4500 | ||
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020 |
_a9789387162068 _cRs.175.00 |
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040 | _aHCCL | ||
041 | _aeng | ||
082 |
_a658.8 _bJAM |
||
100 | 1 |
_4aut _aJana, Madan Mohan |
|
245 |
_aMarketing management and human resource management [CBCS Semester - II] _cby Madan Mohan Jana, Leenapriya De and Gourab Das |
||
260 |
_aKolkata _bAcademic Publishers _c2018 |
||
300 |
_axv, 274p. ; _c23 cm. |
||
500 | _aIncludes sample papers. | ||
505 | 0 | _aMARKETING MANAGEMENT -- Introduction -- Consumer behaviour and market segmentation -- Product Pricing and distribution channel -- Promotion and recent developments in marketing -- HUMAN RESOURCE MANAGEMENT -- Human resource management -- Human Resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal -- Compensation -- Industrial relation | |
650 |
_aManagement _xMarketing management |
||
650 | _aCommerce | ||
653 | _aHuman resource management | ||
700 | 1 |
_4aut _aDe, Leenapriya |
|
700 | 1 |
_4aut _aDas, Gourab |
|
942 |
_cBK _2ddc |
||
999 |
_c5080 _d5080 |