000			01198nam a22002657a 4500
020			_a9789387162068 _cRs.175.00
040			_aHCCL
041			_aeng
082			_a658.8 _bJAM
100	1		_4aut _aJana, Madan Mohan
245			_aMarketing management and human resource management [CBCS Semester - II] _cby Madan Mohan Jana, Leenapriya De and Gourab Das
260			_aKolkata _bAcademic Publishers _c2018
300			_axv, 274p. ; _c23 cm.
500			_aIncludes sample papers.
505	0		_aMARKETING MANAGEMENT -- Introduction -- Consumer behaviour and market segmentation -- Product Pricing and distribution channel -- Promotion and recent developments in marketing -- HUMAN RESOURCE MANAGEMENT -- Human resource management -- Human Resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal -- Compensation -- Industrial relation
650			_aManagement _xMarketing management
650			_aCommerce
653			_aHuman resource management
700	1		_4aut _aDe, Leenapriya
700	1		_4aut _aDas, Gourab
942			_cBK _2ddc
999			_c5080 _d5080