000 | 01211nam a2200265 4500 | ||
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020 |
_a9789384080853 _cRs.250.00 |
||
040 | _aHCCL | ||
041 | _aeng | ||
082 |
_a658.872 _bCHF |
||
100 | 1 |
_4aut _aChatterjee, Debdulal |
|
245 |
_aFundamental treatise on e-commerce and business communication _cby Debdulal Chatterjee, Chanchal Guha Roy and Sushil Mukherjee |
||
260 |
_aKolkata _bB. B. Kundu Grandsons _c2018 |
||
300 |
_aviii, 416p. ; _c23.7 cm. |
||
500 | _aIncludes appendix, MCQ questions and answers. | ||
505 | 0 | _aIntroduction to E-commerce -- Business models of E-commerce -- Electronic Customer Relationship Management -- Supply Chain Management -- Digital payment systems -- Enterprise Resource Planning (ERP) -- New trends in e-commerce -- Introduction to Business Communication -- Types of communication -- Tools of communication -- Drafting | |
650 |
_aManagement _xMarketing management _xMarketing channel _xTelemarketing |
||
650 | _aCommerce | ||
653 | _aHuman resource management | ||
700 | 1 |
_4aut _aGuha Roy, Chanchal |
|
700 | 1 |
_4aut _aMukherjee, Sushil |
|
942 |
_cBK _2ddc |
||
999 |
_c5093 _d5093 |