000 01431nam a22002777a 4500
020 _a9789386873286
_cRs.719.00
040 _aHCCL
041 _aeng
082 _a338.5024658
_bKEM
100 1 _4aut
_aKeat, Paul G.
245 _aManagerial economics
_beconomic tools for today's decision makers
_cby Paul G. Keat ... [et al.]
250 _a7th ed.
260 _aNoida
_bPearson Education
_c2018
300 _axxvi, 601p. ;
_c25 cm.
500 _aIncludes appendix and index.
505 0 _aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: Perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a Global setting -- Government and industry: challenges and opportunities for today's manager -- Macroeconomics and business cycle theory
650 _aEconomics
_x Production economics
_xManagement
650 _aEconomics
700 1 _4aut
_aYoung, Philip K. Y.
700 1 _4aut
_aErfle, Stephen E.
700 1 _4aut
_aBanerjee, Sreejata
942 _cBK
_2ddc
999 _c5338
_d5338