000 | 01431nam a22002777a 4500 | ||
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020 |
_a9789386873286 _cRs.719.00 |
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040 | _aHCCL | ||
041 | _aeng | ||
082 |
_a338.5024658 _bKEM |
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100 | 1 |
_4aut _aKeat, Paul G. |
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245 |
_aManagerial economics _beconomic tools for today's decision makers _cby Paul G. Keat ... [et al.] |
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250 | _a7th ed. | ||
260 |
_aNoida _bPearson Education _c2018 |
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300 |
_axxvi, 601p. ; _c25 cm. |
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500 | _aIncludes appendix and index. | ||
505 | 0 | _aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: Perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a Global setting -- Government and industry: challenges and opportunities for today's manager -- Macroeconomics and business cycle theory | |
650 |
_aEconomics _x Production economics _xManagement |
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650 | _aEconomics | ||
700 | 1 |
_4aut _aYoung, Philip K. Y. |
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700 | 1 |
_4aut _aErfle, Stephen E. |
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700 | 1 |
_4aut _aBanerjee, Sreejata |
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942 |
_cBK _2ddc |
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999 |
_c5338 _d5338 |