| 000 | 01083nam a22002417a 4500 | ||
|---|---|---|---|
| 020 | _cRs.150.00 | ||
| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bGAM |
||
| 100 | 1 |
_4aut _aGangopadhyay, Padmalochan |
|
| 245 |
_aMarketing management and human resource management [CBCS Semester - II] _cby Padmalochan Gangopadhyay and Nimai Bagchi |
||
| 260 |
_aKolkata _bDey Book Concern _c2018 |
||
| 300 |
_a[xvi], 230p. ; _c24 cm. |
||
| 505 | 0 | _aIntroduction to marketing -- Consumer behaviour and marketing segmentation -- Product -- Pricing, distribution channels and physical distribution -- Promotion and recent developments of marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal | |
| 650 |
_aManagement _xMarketing management |
||
| 650 | _aCommerce | ||
| 653 | _aHuman resource management | ||
| 700 | 1 |
_4aut _aBagchi, Nimai |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c5502 _d5502 |
||