Selling and sales management
Jobber, David
Selling and sales management by David Jobber and Geoff Lancaster - 7th ed - Delhi Dorling Kindersley India Pvt. Ltd. 2009. - xxi,526p. 24.5cm
Includes index
Pt 1: Sales perspective, Ch 1- Development, and Role of Selling in India Ch 2- Sales Strategies Pt 2: Sales Environment Ch 3- Consumer and Organisational Buyer Bahavior Ch 4- Sales Setting Ch 5- International Selling Ch 6- Law and Ethical Issues Pt 3:Sales Technique Ch 7- Sales Responsibility and Preparation Ch 8 - Personal Selling Skills Ch 9- Key account Management Ch 10- Relationship Selling Ch 11- Direct Marketing Ch 12- Internet and IT Applications in Selling and Sales Management Pt 4:Sales Management Ch 13- Recruitment and Selection Ch 14- Motivation and Training Ch 15-Organisation Compensation Pt 5: Sales Control Ch 16- Sales Forecasting and Budgeting Ch 17- Salesforce Evaluation Sales control.
9788131725863 Rs.499.00
Manegement
Sales management
658.81 / JOS
Selling and sales management by David Jobber and Geoff Lancaster - 7th ed - Delhi Dorling Kindersley India Pvt. Ltd. 2009. - xxi,526p. 24.5cm
Includes index
Pt 1: Sales perspective, Ch 1- Development, and Role of Selling in India Ch 2- Sales Strategies Pt 2: Sales Environment Ch 3- Consumer and Organisational Buyer Bahavior Ch 4- Sales Setting Ch 5- International Selling Ch 6- Law and Ethical Issues Pt 3:Sales Technique Ch 7- Sales Responsibility and Preparation Ch 8 - Personal Selling Skills Ch 9- Key account Management Ch 10- Relationship Selling Ch 11- Direct Marketing Ch 12- Internet and IT Applications in Selling and Sales Management Pt 4:Sales Management Ch 13- Recruitment and Selection Ch 14- Motivation and Training Ch 15-Organisation Compensation Pt 5: Sales Control Ch 16- Sales Forecasting and Budgeting Ch 17- Salesforce Evaluation Sales control.
9788131725863 Rs.499.00
Manegement
Sales management
658.81 / JOS