Services marketing Integrating customer focus across the firm

Zeithaml, Valarie A

Services marketing Integrating customer focus across the firm by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit - 5th ed - New Delhi Tata McGraw Hill Education Private Limited 2011 - xxvii,763p. 24cm

Includes index

Foundations for services marketing. Focus on the customer, Understanding customer requirements, Aligning service design and standards, Delivering and performing service, Managing service promises, Service and the bottom line. Case studies.

9780070700994 0070700990 Rs.550.00


Marketing
Services marketing

658.91 ZES
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