Salesmanship and Sales Management
Sahu, P.K.
Salesmanship and Sales Management by P.K. Sahu and K.C.Raut - 3rd rev.ed - New Delhi Vikas Publishing House Pvt Ltd 2003 - 322p. 24 cm.
Includes index
1. Salesmanship in Olden Days 2. Channels and Distribution 3. Selling Jobs and Salesmen 4. Qualities of Good Salesman 5. Knowledge of Goods and Selling Points 6. Buying Motives 7. Knowledge of Customers 8. Psychology in Selling 9. Selling Process 10.The Approach 11.Presentation and Demonstration 12.Overcoming Objections 13.The Close 14.Organisation of Sales Department 15.Sales Manager 16.Recruitment and Selection 17.Training of Salesmen 18.Remuneration of Salesman 19.Motivation of Salesman 20.Control and Supervision of the Sales Force 21.Sales Office Routine 22.Sales Promotion 23.Advertising 24.Media of Advertising 25.Publicity Campaign 26.Display 27.Appeals in Advertising 28.Advertising Copy 29.Advertising Layout 30.Advertising Agency
8125911626 Rs. 165.00
Management
Marketing
Brand Management
658.81 / Sa19R
Salesmanship and Sales Management by P.K. Sahu and K.C.Raut - 3rd rev.ed - New Delhi Vikas Publishing House Pvt Ltd 2003 - 322p. 24 cm.
Includes index
1. Salesmanship in Olden Days 2. Channels and Distribution 3. Selling Jobs and Salesmen 4. Qualities of Good Salesman 5. Knowledge of Goods and Selling Points 6. Buying Motives 7. Knowledge of Customers 8. Psychology in Selling 9. Selling Process 10.The Approach 11.Presentation and Demonstration 12.Overcoming Objections 13.The Close 14.Organisation of Sales Department 15.Sales Manager 16.Recruitment and Selection 17.Training of Salesmen 18.Remuneration of Salesman 19.Motivation of Salesman 20.Control and Supervision of the Sales Force 21.Sales Office Routine 22.Sales Promotion 23.Advertising 24.Media of Advertising 25.Publicity Campaign 26.Display 27.Appeals in Advertising 28.Advertising Copy 29.Advertising Layout 30.Advertising Agency
8125911626 Rs. 165.00
Management
Marketing
Brand Management
658.81 / Sa19R