Marketing management and human resource management [CBCS Semester - II]
Verma, Harsh V.
Marketing management and human resource management [CBCS Semester - II] by Harsh V. Verma ... [et al.] - 2nd ed. - New Delhi Oxford University Press 2019 - xx, 230p. ; 24 cm.
Introduction to marketing -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
0199494711 Rs.275.00 9780199494712
Management--General management--Marketing management
Commerce
658.8 / VEM
Marketing management and human resource management [CBCS Semester - II] by Harsh V. Verma ... [et al.] - 2nd ed. - New Delhi Oxford University Press 2019 - xx, 230p. ; 24 cm.
Introduction to marketing -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
0199494711 Rs.275.00 9780199494712
Management--General management--Marketing management
Commerce
658.8 / VEM