Marketing management and human resource management [CBCS Semester - II]

Verma, Harsh V.

Marketing management and human resource management [CBCS Semester - II] by Harsh V. Verma ... [et al.] - 2nd ed. - New Delhi Oxford University Press 2019 - xx, 230p. ; 24 cm.

Introduction to marketing -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal

0199494711 Rs.275.00 9780199494712


Management--General management--Marketing management
Commerce

658.8 / VEM
Copyright © 2018 Heramba Chandra College | Data Sharing License CC-BY-NC-ND | Powered by Koha | Customised by Bengal Library Association
Visitors Count