International Marketing / by P.K.Vasudeva
By: Vasudeva,P.K.
Material type:
TextPublisher: New Delhi : Excel Books, 2004.Edition: 2nd ed.Description: xix,571 p. 24cm.ISBN: 8174463879; 8174463887.Subject(s): Management | Marketing Management | Marketing Management-InternationalDDC classification: 658.8 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.848 V449 (Browse shelf(Opens below)) | Available | c10715 | |
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HCC Central Library General Stacks | 658.848 V449 (Browse shelf(Opens below)) | Available | c10716 | |
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HCC Central Library General Stacks | 658.848 V449 (Browse shelf(Opens below)) | Available | c10717 | |
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HCC Seminar Library General Stacks | 658.8 VAI (Browse shelf(Opens below)) | Available | 7249 |
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| 658.8342 SCC Consumer behavior | 658.8342 SCC Consumer behavior | 658.848 V449 International Marketing | 658.848 V449 International Marketing | 658.848 V449 International Marketing | 658.87 B169 Retail management | 658.87 B169 Retail management |
Includes Glossary, Bibliography and Index
Pt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 International Cooperative Strategies. Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing
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